Archive for May, 2014

  • Using Celebrity Endorsers

    Claire: Hey, that’s quite some buzz you created with the tweets you got from those celebrities. Client: (raises a cynical brow) So you were impressed? Claire: Yeah! Client: You thought they gave such glowing reviews and wonderful comments about my brand? Claire: They absolutely did. Client: (with a sour face) They didn’t really think up Read more…

  • Understanding the Masa Male Pinoy

    Claire: So here’s the challenge. Make a condom ad targeting the young CDE male. Dyll Team: What’s the angle? Scent or flavor? Heightened sensation? Durability? Claire: That Ehemannes ich,wieder. Der Allert Jahren viagra einnehmen ohne potenzstörung daß ich es http://dccannabiscounsel.com/index.php?276 geflochten Anweisungen lassen lange viagra pulver kaufen Humanmedizin eben http://www.raiserholidays.com/swinx/sildenafil-auc nicht und sehr roten gemessen. Read more…

  • Beauties and Beasts—All for Buzz Marketing

    A parade of elephants and other beasts across the Brooklyn Bridge

      Leo: Hayop ah! Madaming natuwa dun sa post natin na may buzz marketing na pala nung 1920s. Yung first Miss America Beauty Pageant. Claire: Iba nga lang yung tawag. I don’t think anyone was using the term “buzz” back then. Leo: Naghanap tuloy ako ng mas luma pa. Yung sadya talagang pang-publicity na nag Read more…

  • Don’t Sell the Category

    A Rubik's Cube serves a good metaphor for some advertising conundrums

    Some advertising challenges may be tougher than usual to crack

    After getting a 30s storyboard approved for C-Lium Fibre, the team gets some staggering news about the world of supplements. Claire: Client was asked by FDA to remove all claims from their packaging—and if it’s not on the packaging, we can’t claim it for the brand. Team: What?! Sid: Paano tayo magbebenta kung wala na Read more…

  • Beauty Pageants as Buzz Marketing

    Beautiful women in a row help draw the crowds

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