Claire always wanted to be a writer and took up Journalism because of it. While working as an editorial assistant, she was offered the position of an account manager in a small ad agency. She turned it down and said "Call me back when you need a writer." They did. And that's how she got her first taste of advertising.
A couple of years later, she moved to J. Walter Thompson and eventually rose from the position of Senior Copywriter to Vice-President and Executive Creative Director. With quite a few creative awards under her belt, she realized that that belt was getting way too tight when she got pregnant with her second child. So she opted to leave the corporate rat race and become a full-time mother of two.
While staring at her backyard, she realized she could sell the plants she was growing. So she opened a garden shop and got her first taste of being an entrepreneur. A short time after that, she invented soil-less potting mixes to help her customers grow healthier plants in pots -- and got her first taste of becoming a manufacturer. Soon after that came the demand, so she had to learn to become a nationwide distributor.
On top of all these, she got invited to teach Strategic Planning and Concept Development at the University of Asia & the Pacific -- and got her first taste of being in the academe. Then her husband asked if she could help out with the television show he was producing and directing. When she said yes, Claire learned what it's like to be in media.
With such a multi-faceted view of marketing, she ably leads her multi-talented team in delivering 4D campaigns as the Executive Creative Director and Chief Executive Officer of Dyll. Claire continues to pursue her passion for literary writing in whatever private time she has left.
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