Leo: Hayop ah! Madaming natuwa dun sa post natin na may buzz marketing na pala nung 1920s. Yung first Miss America Beauty Pageant.
Claire: Iba nga lang yung tawag. I don’t think anyone was using the term “buzz” back then.
Leo: Naghanap tuloy ako ng mas luma pa. Yung sadya talagang pang-publicity na nag click din nung araw.
Claire: And what did you find?
Leo: Heto. Anniversary nya this week!
One hundred and thirty years ago, New York was witness to a buzz marketing display of humongous proportions. On May 17, 1884, the “biggest showman on Earth,” P.T. Barnum, walked elephants across the newly-opened Brooklyn Bridge. It was an undeniable demonstration to the public that the bridge was strong and safe—and a brilliant buzz marketing move for Barnum’s Museum and touring show.
Talk about hitting two
elephants with one
stone. Read the full story printed by the New York Times back in 1884.
Leo: Mas hayop yan, di ba!