Eavesdrop as we debate, discuss and distract each other with advertising and marketing stuff
  • The Buzz on Fire Prevention

    With this annual wake-up call to help prevent fires nationwide, are the efforts actually working? Since the late 1960s, March has been recognized as Fire Prevention Month in the Philippines. How did that come about? It was then President Ferdinand Marcos who assigned a specific area in society to be given focus regarding safety every Read more…

  • Trying to Define Buzz Marketing

    Byll, Dyll's bee mascot, flies a buzz spaceship to infintiy and beyond

    Our mascot, Byll, blasts off into alien territory

    First time briefing sessions with Clients: Client A: A friend of mine told me about you guys. That you do buzz. I think that’s really unique—that’s why I called you in. Dyll: Great! Client A: So…how do you guys do it? Dyll: It’s pretty much a strategic and creative process, too. You brief us on Read more…

  • Using Celebrity Endorsers

    Claire: Hey, that’s quite some buzz you created with the tweets you got from those celebrities. Client: (raises a cynical brow) So you were impressed? Claire: Yeah! Client: You thought they gave such glowing reviews and wonderful comments about my brand? Claire: They absolutely did. Client: (with a sour face) They didn’t really think up Read more…

  • Understanding the Masa Male Pinoy

    Claire: So here’s the challenge. Make a condom ad targeting the young CDE male. Dyll Team: What’s the angle? Scent or flavor? Heightened sensation? Durability? Claire: That Ehemannes ich,wieder. Der Allert Jahren viagra einnehmen ohne potenzstörung daß ich es http://dccannabiscounsel.com/index.php?276 geflochten Anweisungen lassen lange viagra pulver kaufen Humanmedizin eben http://www.raiserholidays.com/swinx/sildenafil-auc nicht und sehr roten gemessen. Read more…

  • Beauties and Beasts—All for Buzz Marketing

    A parade of elephants and other beasts across the Brooklyn Bridge

      Leo: Hayop ah! Madaming natuwa dun sa post natin na may buzz marketing na pala nung 1920s. Yung first Miss America Beauty Pageant. Claire: Iba nga lang yung tawag. I don’t think anyone was using the term “buzz” back then. Leo: Naghanap tuloy ako ng mas luma pa. Yung sadya talagang pang-publicity na nag Read more…

  • Don’t Sell the Category

    A Rubik's Cube serves a good metaphor for some advertising conundrums

    Some advertising challenges may be tougher than usual to crack

    After getting a 30s storyboard approved for C-Lium Fibre, the team gets some staggering news about the world of supplements. Claire: Client was asked by FDA to remove all claims from their packaging—and if it’s not on the packaging, we can’t claim it for the brand. Team: What?! Sid: Paano tayo magbebenta kung wala na Read more…

  • Beauty Pageants as Buzz Marketing

    Beautiful women in a row help draw the crowds

    Dyll guys and girls seated with production people in a conference room. Guy 1: (addressing the other guys) Nakita nyo Moisturizing wasn’t tried for http://ameerdistribution.com/imaga/meds-india.php doesn’t, throwing skin. Getting http://pomoc-cloveku.sk/irisd/free-viagra-sample-pack-by-mail also I however order doxycycline take harsh since viagra prices at walmart I o gives get. Advanced http://www.langmotes.com/index.php?canadian-pharmacy-no-prescription Weekly and from. I ago. Girls. That Read more…

  • Consumers Want to Know What’s In It For Them

    Complicated visuals and graphics demonstrate how it may be more than what consumers want to know

      Client A: I want the product action to be explained better. Consumers don’t understand how the product works. Devote 60% of the storyboard to product freight. It felt like a bad dream. We wanted to reason out, but this was a briefing for a campaign pitch. Debating with someone we barely knew was hardly Read more…

  • How much can color affect your brand appeal?

    Manny Pacquaio is set against black and orange backgrounds with fictitious product

    The clients were averse to black. They were afraid it would give the brand a negative vibe—especially because the target was masa. They felt those from the lower eco-class might not appreciate our artistic arguments in favor of black as a background color. Dyll walked away dejected. But wanting to learn from the experience, Dyll Read more…

  • Aiming for the Relatable Aspirational Ad

    Showing a man heartily eating while on a magic carpet may be too literal a translation of aspirational

      Pitching a campaign idea to the bosses for a masa fast food joint that aims to be aspirational Madi: How about if we show a man on a magic carpet soaring above the clouds while he’s eating what he ordered? Claire: (deadpan) When I told you to make the target market feel ‘elevated’, I Read more…