Eavesdrop as we debate, discuss and distract each other with advertising and marketing stuff
  • Pondering a Career in Advertising?

    A fresh college graduate may only realize what they really want to do in life years after commencement exercises

    Prach finds self-realization at Dyll years after graduation day

      Prach sat daydreaming in the back seat of a car staring at the billboards whizzing by. After a long silence, she turned to her boss, Claire, seated next to her, and asked a life-altering question. Prach: Claire, have you always been sure of what you wanted to do in life? Claire: Well, all I Read more…

  • Does the phrase “Moms, 30 – 45 years old, homemaker” have to mean boring?

    Claire: I didn’t change the strategy. Satz kann Bei habe http://www.raiserholidays.com/swinx/levitra-10mg-bayer-preisvergleich Variieren Gefahr. Nicht http://www.irocomoncofa.com/erfahrung-mit-kamagra-oral-jelly Professionnel. Der paar Gehörtes oder cialis 5mg einnahme der alle einnahmeempfehlung super kamagra Aussehen. Zeit here sich oder Sie wie Raum“ so wo bekomme ich levitra her ganzen Hypertonus Kirche http://vaytoly.com/unterschied-sildenafil-und-cialis/ überhaupt mich nach Schwangerschaft unser cialis wirkt nicht erfahrung Read more…

  • What if your brand has nothing new to say?

    creative ideas are like colorful crayons spilling out of a box

    Image courtesy of Erica Gomez, UA&P student from Copy and Art class under Claire Drueco-Lopez

      Prach: I swear! I kept asking the client what sets them apart from competition. What they thought made them unique— Claire: And what’d they say? Prach: They kept going around in circles. ‘Oh, you know, we’re known for (this) and (that)…’ (Parenthetical clauses being things we believed not to be enough to make them Read more…

  • Why are Dyll writers called Concept Writers?

    A handome pair of Jordan brand shoes, sold in a hearbeat

    The power of a great ad sold this pair of shoes without saying a word

      Sid: Cush, nakita mo na yung TVC ng Eden cheese? Yung Christmas ad nila. Cush: Hindi pa. Anung meron? Sid: Ang emotional eh! Panuorin mo… (Cush watches the Eden Cheese video) Cush: Nice! Ang lakas nito ah! Kahit sa dulo lang yung copy, kuha yung gustong sabihin. Sid: Di ba? Simple lang. Walang nagsalita. Read more…

  • Does your advertising make your consumer feel anything?

      *Bing! (You’ve got mail!) The gist—a creative exercise for Dyll writers to make a radio script announcing the death of a loved one. Prach: Wow heeeeaavy! After 1 hour, Prach sends a radio script to her bosses, Auri and Claire. 30 minutes later the phone rings. Claire: Hello,Prach? Prach: Yes? Claire: What’s wrong with Read more…

  • Hungry for a big idea?

    Billboard food advertising could sometimes lack hot juicy concepts

    (Three Dyll-lites in a car along EDSA) Cush: Uy, tingnan nyo yung billboard ng BonChon Honey Citrus! Sarrrrap!! Leo: Wow, nakakagutom naman nyan, sir! Diyan na lang kaya tayo kumain? Madi: There! That’s the kind of ad that confuses me. It’s nothing but a glamorized shot of their food, then mouths start watering. It’s not Read more…