Word-of-mouth (WOM) refers to those priceless conversations between people and clusters of people about your brand. As of Aug. 2013, up to 90% of conversations around brands still take place in real life, as opposed to online chatter. WOM is meaningful and can travel far and, best of all, it is highly credible and free-of-charge – because it is fanned to life by real people. This could be generated by simply having awesome customer service or having a one-of-a-kind product customers can’t help but talk about.

Buzz Marketing is any marketing gimmick used to deliberately generate lots of word-of-mouth about your brand. It can be digital, event-based, triggered through mass media, or even be a full 360-degree campaign

Buzz marketing is done to attract attention so people start talking. Well-crafted buzz marketing goes beyond creating noise that’s superficial and momentary. A lot of tactics can be used to promote a brand – without getting any buzz going. And, in turn, a lot of buzz could be stirred – and still fail to promote the brand.

Dyll Buzz applies the B.E.S.T. standard on its buzz marketing ideas, so no matter how far the noise travels, it leads the talkers back to your brand.

The goal of every buzz marketing campaign is to go viral. Obviously, the term VIRAL is derived from how an idea can be as contagious as a cold virus, “infecting” one person who then spreads it to another. Although many marketers have come to use the term “viral” as a synonym for web-based marketing, that’s a misconception. Many buzz ideas have gone viral without a video on YouTube or an email blast to get it going. You earn the right to use “viral” to describe your marketing activity after it has been passed on to an incredible number of people – without you having paid or bribed them to spread it. A good buzz idea – even something as simple as a tagline — can make its way around whether online or offline.