Word-of-mouth (WOM) refers to those priceless conversations between people and clusters of people about your brand. WOM is meaningful and can travel far and, best of all, it is highly credible and free-of-charge – because it is fanned to life by real people. As of February 2017, despite the immeasurable conversations going on in social media, face-to-face word of mouth recommendations from family and friends continue to overpower online chatter when it comes to influencing purchase decisions. This underscores the increased need for integrated communications planning, and something as simple as a tagline can help pull it all together, online and offline.

Buzz Marketing is any marketing gimmick used to deliberately generate lots of word-of-mouth about your brand. It can be a big event, an all-out promotion on mass media, or even just one short video on Facebook. Buzz marketing is done to attract attention so people start talking. Well-crafted buzz marketing goes beyond creating noise that’s superficial and momentary. A lot of tactics can be used to create noise and draw traffic – and still fail to promote the brand.

Dyll 360 applies the B.E.S.T. standard on its buzz marketing ideas, so no matter how far the noise travels, it leads the talkers back to your brand.

The goal of every buzz marketing campaign is to go viral. Obviously, the term VIRAL is derived from how an idea can be as contagious as a cold virus, “infecting” one person who then spreads it to another. Although many marketers have come to use the term “viral” as a synonym for web-based marketing, that’s a misconception. A viral campaign is one that finds a life of its own – reaching far beyond the media channels planned and purchased. The secret that propels a good buzz idea can often be traced to a rich consumer insight  — one that can stand the test of time.