Buzz Marketing is any marketing gimmick used to deliberately generate lots of word-of-mouth about your brand. It can be digital, event-based, triggered through mass media, or even be a full 360-degree campaignBuzz marketing is done to attract attention so people start talking. Well-crafted buzz marketing goes beyond creating noise that’s superficial and momentary. A lot of tactics can be used to promote a brand – without getting any buzz going. And, in turn, a lot of buzz could be stirred – and still fail to promote the brand.
Dyll Buzz applies the B.E.S.T. standard on its buzz marketing ideas, so no matter how far the noise travels, it leads the talkers back to your brand.