Buzz Marketing is any marketing gimmick used to deliberately generate lots of word-of-mouth about your brand. It can be a big event, an all-out promotion on mass media, or even just one short video on Facebook. Buzz marketing is done to attract attention so people start talking. Well-crafted buzz marketing goes beyond creating noise that’s superficial and momentary. A lot of tactics can be used to create noise and draw traffic – and still fail to promote the brand.
Dyll 360 applies the B.E.S.T. standard on its buzz marketing ideas, so no matter how far the noise travels, it leads the talkers back to your brand.